Crafted Relevant Keywords
Through advanced keyword research, we identified long-tail and buyer-intended keywords, targeting them in our PPC campaigns to reach a wider, more targeted audience. Multiple campaigns with different match types were created.
Finalized Keywords for Ranking
After comprehensive keyword research, highly relevant keywords specifically for ranking purposes were separated and targeted in exact match type.
Cleared the Junk
Irrelevant and broad keywords were eliminated, and unrelated search terms were negated to maintain the brand’s message and optimize advertising resources.
Placement Optimization
By identifying optimal campaign placements, we optimized ad spending, directing our efforts towards profitability and growth.
Listing Copy Improvement
We revamped the product detail page, focusing on unique selling points and addressing customer pain points to enhance conversions.