Background: Client struggling to generate sales and improve ranking after being out of stock for one year.
Challenges
Increased Competition
Compared to the previous year, the competition had doubled, resulting in higher costs per click (CPC). This made it difficult to attract customers without overspending on advertising.
Attractive Competitor Offers
Competitors were offering similar products at lower prices, making it challenging for our client to convince customers to choose their higher-priced product.
Poor CTR and CVR
Due to the higher price, the CTR and CVR were significantly lower. Customers hesitated to make a purchase, impacting the overall sales performance.
Poor Optimization
No use of negative keywords resulted in increased ad spend on irrelevant search terms. Placement optimization was direly needed to stand out on profitable placements and increase sales while minimizing spending.
Plan Of Action
Add Value
We focused on product quality, ensuring that our offering provided value for money without reducing the price. This approach earned buyer loyalty towards our brand.
Placement Optimization
We focused on profitable placements with low CPC and high CVR, improving the organic ranking of targeted keywords and enhancing the overall campaign effectiveness.
Listing Optimization
We redesigned the listing copy after conducting thorough research, highlighting unique selling points, and addressing customer concerns to reduce the bounce rate and encourage buyers to take action.
Top Performing Search Terms
We eliminated irrelevant and underperforming targets and concentrated on well-performing search terms. We tested them in exact campaigns to improve ranking and increase conversions.
ASIN Targeting
By launching Sponsored Product campaigns with less appealing offers, we successfully attracted customers from our direct competitors. This resulted in a boost in market share and increased profitability.
The Outcomes We Achieved
Our strategic approach yielded impressive results within just two months, including:
Increased Revenue: Total revenue increased to £100k.
Decreased Ad Spend: Ad spend decreased to £4,905.11.
Reduced TACOS: TACOS decreased to 4%.
Organic Ranking: We identified and finalized keywords for ranking and achieved organic ranking on relevant keywords.
Before
After
What Our Clients Say
Words by
We are thrilled to share some delightful video feedback received from a valued client. Their words of praise have truly brightened our day and serve as a testament to our commitment and hard work. The client expressed their immense satisfaction with our exceptional service, highlighting our professionalism, attention to detail, and dedication to meeting their needs. These kind words not only affirm the quality of our work but also inspire us to continue delivering excellence.
